Piotr Matejczyk, 2014 Louis Vuitton SPARK Award winner and graduate of IIT College of Architecture’s Master of Architecture degree program, has been honored with an installation in the Louis Vuitton store at 919 North Michigan Avenue in Chicago. The installation representing his winning project “Rethinking the (Hyper)Loop,” which coincides with the unveiling of Louis Vuitton window displays designed by Frank Gehry, will remain in the store throughout the month of September.
The Louis Vuitton SPARK Award, sponsored by Louis Vuitton and the City of Chicago’s Department of Cultural Affairs and Special Events, honors an outstanding student from the College of Architecture undergraduate and graduate Cloud Studio program. The selection of “Rethinking the (Hyper)Loop” was announced at an award ceremony which took place on Friday, May 9th in S. R. Crown Hall on the campus of the Illinois Institute of Technology.
Matejczyk’s project, produced for the Cloud Studio Second City 2050, Chicago 2050: Urban Mutations taught by Christophe Cornubert, features Chicago as an example of an urban space drawing entrepreneurs eager to take advantage of its fast-paced growth. At its center, is the Loop, where new ideas in business, entertainment and politics are created every day.
The “(Hyper)Loop,” takes advantage ofthe underutilized offices adjacent to the EL tracks tocreate an interconnected elevated tech park - a vertical space ripe for innovation. This new tech campus will become an incubator for fresh ideas nurtured by nonprofits, corporations, entrepreneurs and research institutions. The installation in the Louis Vuitton Michigan Avenue store provides a glimpse of this proposed new condition.
As the inaugural Louis Vuitton SPARK winner, Matejczyk will also travel to Paris to tour the newly opened Louis Vuitton Foundation designed by Frank Gehry and meet with professionals from the Louis Vuitton architecture department